// RETAIL LAUNCH TEMPLATES

Free Excel models that de-risk your next retail launch.

Built by the finance team behind hundreds of consumer-brand launches. Open the model for your channel, plug in your numbers, and walk into the buyer meeting knowing your margins, fees, and break-even cold, before you ship a single unit.

10retail channels modeled
0login walls, just download
XLSXworks in Excel & Sheets
fx=Contribution / Units · Break-even @ store 1,840
DriverMo 1Mo 2Mo 3
Units / store / wk423851
Net price$11.40$11.40$11.40
Channel fees(18%)(22%)(15%)
Contribution$3.88$3.10$4.61
WalmartTargetCostcoSephoraUltaWhole FoodsSproutsTikTok Shop+

// START HERE

Template libraries

Not sure which channel yet? These curated collections cover the whole launch, grab the bundle and pull what you need.

// MASS & CLUB

Mass & Club

Big-box and warehouse channels live and die on case packs, slotting, and chargebacks. These models pre-empt the line items that surprise first-time vendors.

// BEAUTY & SPECIALTY

Beauty & Specialty

Beauty retail runs on testers, gratis, and sell-through gates. Get the assortment and replenishment math right before the buyer asks.

// GROCERY & NATURAL

Grocery & Natural

Natural-channel velocity and distributor margins behave nothing like DTC. These tie shelf placement to real units-per-store-per-week.

// DIGITAL & SOCIAL

Digital & Social

Social commerce moves on creator-driven spikes, not steady demand. Model the promo windows and sell-through that come with them.

// HOW THE MODELS WORK

From download to buyer-ready in an afternoon.

01

Download the channel model

No login wall. Open it in Excel or Google Sheets, every formula is unlocked and documented.

02

Plug in your unit economics

Drop in cost, price, and the channel's fee structure. Blue cells are inputs; everything else calculates.

03

Pressure-test the launch

Flex store count, sell-through, and promo depth to see break-even, cash need, and contribution margin live.

04

Walk in with the numbers

Export the summary tab and bring a margin story your buyer (and your board) will actually trust.

// BEYOND THE SPREADSHEET

When the spreadsheet stops keeping up.

Templates are a great start. When you're live across three channels and reforecasting every Monday, Drivepoint connects your actuals and keeps every model current automatically.