Download the template that builds unit demand from five levers you can see and argue about, instead of a revenue target divided by average selling price.
Each tab in the template handles one slice of the operating model — drop in your numbers and the rest updates itself.
Base rate, compounding trend, seasonality, promo lift and distribution steps. Each on its own row, so when the forecast misses you can tell which lever was wrong.
Twelve indices set once and scaled per SKU by a single amplitude driver. Normalized to average 1.000, because a curve above that hides a growth assumption inside seasonality.
Two separately reasonable authorizations become a 49.5% uplift nobody explicitly approved. The stacked factor is on the row, so you catch it before you buy against it.
A 3.5% monthly trend reads as a rounding error and is 51.1% a year. The assumptions tab annualizes every trend so somebody has to agree to it out loud.
Take a self-guided tour, or get a walkthrough tailored to your brand.
