Drivepoint models your business at the SKU, the subscription cohort, and the reorder, so you can fund the right formula, forecast LTV with confidence, and protect margin through every Amazon fee and ingredient swing.
Drivepoint is built around the levers a supplement CFO actually pulls: subscription, LTV, ingredients, and channel.
Every formula splits into subscribe-and-save vs. one-time, with reorder rate and contribution per cohort. Know which SKUs actually retain before you scale the spend.
Live cohort curves replace the static LTV guess. See payback by channel and the month churn turns a winning cohort into a losing one.
Tie demand to ingredient lead times, MOQs and shelf life. See the cash a manufacturing run ties up and the expiry risk before you commit.
DTC subscription, Amazon and Subscribe & Save modeled per channel, net of fees, returns and churn. One pack regenerates the board view every month.
Drop-in models for Sprouts, Target and Costco, wired to the way each retailer actually buys and reports.
What nutrition and supplement brand operators ask before they move their financial planning onto Drivepoint.
Drivepoint splits every SKU into subscribe-and-save and one-time, with reorder rate and contribution per cohort tracked separately. You see which formulas retain subscribers and which are primarily one-time buyers, so you can scale spend toward the SKUs that actually build LTV rather than first-order revenue. SEEQ uses Drivepoint as a central source of truth for exactly this kind of cohort behavior.
Yes. Drivepoint builds live cohort curves that show the month churn turns a winning cohort into a losing one. CAC payback is calculated per channel, and the model updates as new cohort data comes in. Rather than a static LTV assumption baked into a spreadsheet, you are working from a live curve that reflects how your actual subscribers behave over time.
Drivepoint ties demand forecasts directly to ingredient lead times, MOQs, and shelf life. The model surfaces the cash a manufacturing run ties up and flags expiry risk before you commit the PO. Supplement brands operating with tight inventory windows use this to avoid both stockouts and write-offs on slow-moving formulas.
Yes. DTC subscription, Amazon, and Amazon Subscribe & Save are modeled as separate channels with their own fee structures, returns rates, and churn dynamics. Each channel generates its own P&L net of fees, so you can see true contribution by channel rather than blended margin that obscures where you are actually profitable.
The board pack regenerates automatically each month with cohort retention, LTV by channel, CAC payback, and per-channel P&L. Finance teams at supplement brands typically spend two to four hours per month on the board pack instead of a full week. Because the output connects directly to the live model, there is no version control issue between the model and what goes to investors.
Walk through a live model wired to the levers a supplement CFO actually moves: subscription LTV, retention, ingredients and channel mix.