Download the template that shows which channel actually earns its keep, after every cost that scales with it.
Each tab in the template handles one slice of the operating model — drop in your numbers and the rest updates itself.
DTC, Amazon and Wholesale side by side, from gross sales through discounts, refunds, landed COGS, fulfillment, channel fees and trade spend down to contribution margin.
Landed cost is modeled per unit and multiplied by volume, so a discount looks as expensive as it really is. A percentage cost of goods hides exactly that.
No payroll, no rent, no brand media. Nothing that does not belong to a single channel, so channel debates stop being arguments about allocation.
A channel can carry a healthy gross margin and still lose money on every order once fees and advertising are in the stack. A flag catches that case on sight.
Take a self-guided tour, or get a walkthrough tailored to your brand.
