// COHORT & LTV ANALYSIS

Know which customers are worth acquiring, and at exactly what cost.

DTC brands can over-invest in unprofitable channels for quarters before anyone realizes it. CAC can climb quietly while marketing claims it's working. Drivepoint surfaces the customer economics that actually drive your business, cohort retention, lifetime value by channel, payback periods, and CAC sustainability, from a single source of truth, in real time.

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Cohort & LTV analysis for consumer brand.

01 · Built-In Analytics

The cohort math consumer brands always end up doing, built in.

Calculating cohort retention, LTV, and payback periods from scratch each quarter is slow and error-prone. Drivepoint has the cohort math built in, new vs. returning revenue splits, subscription retention curves, channel-level CAC and LTV, automatically calculated from your actual transaction data across every channel. No custom SQL. No separate analytics tool. No reconciliation fights.

  • Automated cohort retention and LTV calculation from your actual data
  • New vs. returning revenue split by channel and SKU
  • CAC, payback period, and LTV:CAC ratios calculated automatically
The cohort math consumer brands always end up doing, built in.
02 · True Channel Profitability

Know which channels are actually profitable, not just which ones look good on top-line.

Marketing attribution tells you which channels generated revenue. Cohort analysis tells you which channels generated profitable revenue. Drivepoint computes channel-level LTV accounting for your full cost stack, acquisition cost, retention, returns, fulfillment, and margin, so you're allocating capital where it actually compounds.

  • Channel-level LTV accounting for full cost stack, not just acquisition cost
  • True profitability vs. revenue-only marketing attribution
  • Identify which channels and cohorts to invest in, and which to cut
Know which channels are actually profitable, not just which ones look good on top-line.
03 · Trend Monitoring

CAC can drift for quarters before you see it. Drivepoint catches it early.

Customer acquisition cost drift is one of the most common ways DTC brands erode profitability without seeing it coming. Drivepoint monitors CAC, LTV, and payback trends automatically, flagging deterioration before it shows up in the P&L, not after it's already costing you money.

  • Automated CAC, LTV, and payback trend monitoring
  • Cohort-level tracking across every acquisition channel
  • Alerts when economics move outside expected ranges
CAC can drift for quarters before you see it. Drivepoint catches it early.
// OUTCOMES

What changes when you know your real customer economics.

01

Put capital where it actually compounds.

Know which channels are generating customers worth acquiring, and concentrate investment there.

02

Stop over-investing in channels that look good on top-line.

Channel-level LTV reveals where marketing spend is destroying value, not creating it.

03

Build a retention story your board actually believes.

Real cohort retention data, not hand-waving about "loyal customers" and "strong brand affinity."

04

Catch CAC drift before it becomes a crisis.

Real-time monitoring means you see the problem in the data, not in the bank account six months later.

// THE PLATFORM

Explore the full platform.

Drivepoint is a single platform with five pillars. They share one model, one data layer and one set of permissions, so the work flows.

Data & Context

Connect your financials, ops, and market data.

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Modeling

Driver-based scenarios your whole team can use.

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Reporting

Board-ready reports, generated and distributed.

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AI Agents

Agents that answer, draft, and watch, 24/7.

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MCP Server

Ask your numbers anything, right inside Claude.

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See what Drivepoint
looks like for your brand.

Book a demo and see how quickly Drivepoint gets your complete financial model up and running — connected to your data, built for your channels, ready for your next big decision. Whether you're planning a retail launch, preparing for a raise, or replacing a spreadsheet that only one person can touch.

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