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Trade Spend and Gross-to-Net

TEMPLATE

Trade Spend and Gross-to-Net Template

Download the template that walks list price down to the money that actually lands in your bank, one deduction at a time, by retail account.

Used by finance teams at 200+ consumer brands
Graza
True Classic
Mad Rabbit
Curology
Lalo
Immi
// WHAT'S INSIDE

Everything you need, pre-wired.

Each tab in the template handles one slice of the operating model — drop in your numbers and the rest updates itself.

01

Eight Deductions, Not One Line

Everyday margin, MCBs, scan backs, slotting, damages, freight allowance, coupon redemption and post-audit claims, each modeled separately for every account.

02

Structural Margin vs Trade Spend

Everyday margin is the price of being on the shelf. Promotional trade spend is negotiated one promotion at a time. Lump them together and every account looks unprofitable.

03

Accrual Versus Actual

Compare what you accrued at a flat rate against the deductions the retailer actually took. That gap is why the check never matches the invoice.

04

Profitability by Account

Net revenue and gross margin for every account, with flags for any account running negative margin once deductions and landed cost are in.

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