Templates, deep dives, customer stories, and live conversations with the finance leads running consumer brands you know. Subscribe and we'll send the good ones on Tuesdays.
Field notes on weekly forecasts, channel mix, runway, and the conversations happening across the consumer-brand CFO desk.
Working spreadsheets, mostly built in Sheets and ported to Excel. No login wall, no fluff. Take what helps and leave the rest.
Free Excel forecast for consumer brands selling into Sephora.
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Model content-driven revenue, creator commissions, and full P&L on TikTok Shop.
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Template top consumer brands use to forecast Target sales.
Download →Live webinars, on-demand replays, and small-room dinners with the operators actually running the numbers.
Finance leaders on rolling out AI and bringing their teams along.
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Your multiple is determined by financial decisions you make before you ever sit at the deal table.
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Better subscription tactics change your P&L. Most brands just can't see how.
Watch replay →Weekly benchmarks from 3,400+ consumer brands — CAC, contribution margin, channel mix, runway. One email Tuesday morning. Numbers you can actually put in a board deck.
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