The Food & Beverage Benchmark: What a Dollar of Food Sales Is Actually Worth
Real unit economics from the P&Ls and order-level cohorts of 13 food, beverage, and ingestible CPG brands on Drivepoint, with DTC, Amazon, and wholesale kept separate. Including the number nobody else publishes: what $1.00 of gross wholesale becomes as net revenue after trade, promotions, and deductions.
What does a dollar of gross wholesale actually become as net revenue?
Is my trade and deduction rate normal, or is the shelf eating my margin?
Is Amazon better than my website once fees are in?
What CAC can I afford at my repeat rate, and when does a customer actually pay back?
How many weeks of inventory should I hold, and how long should cash be tied up?
The report answers all five, with exact percentiles pulled from real food and beverage P&Ls. Get the free report →
Every metric covered in this report.
How much of a gross wholesale dollar survives trade, promotions, and deductions, and what $1.00 of gross becomes as net by channel.
$56 to win a customer, breakeven at the one-year mark: blended and fully-loaded CAC, repeat rate by day 30/90/180/360, contribution-profit LTV, and LTV:CAC.
$16 acquisition and 2.38x payback, before merchant fees and fulfillment take their quarter of sales.
A 66% gross margin company, assembled from very different channels: gross and contribution margin with advertising and fulfillment loads.
Days of inventory, DSO, DPO, cash conversion cycle, and inventory turns. Food brands die of working capital, not of bad products.
A growth cohort: 54% year-over-year at the median, channel mix, and marketing spend by revenue band.
Five numbers to check against your own books this week, with the quartile thresholds to score yourself against.
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