Drivepoint models your business at the shade, the launch, and the endcap — so your team can chase the right SKU, fund the right creator, and walk into every retail review with the math already done.
Drivepoint is built around the levers a beauty CFO actually pulls — shade, launch, creator, retail.
Every shade, finish and size shows up as a real SKU in the model. Winners surface, dead weight gets cut — and the buy committee has the numbers before the meeting.
Sister-SKU analogs seed the curve; actuals retune it from week four. Walk into the buy with three sized scenarios instead of one hopeful number.
Promo codes, gifting, paid posts and affiliate stitched into one cohort view. Net of returns, overlap and organic lift — so the marketing meeting moves to action.
MDF, slotting, returns reserves and PO cash timing modeled per partner. One pack regenerates the Sephora QBR, the Ulta review and the Target line review on every cycle.
Drop-in models for TikTok Shop, Sephora and Ulta — wired to the way each channel actually reports.
What brand operators and finance leads at beauty companies ask before they choose Drivepoint.
Drivepoint models every shade, finish, and size as an individual SKU, not a rolled-up line total. Each SKU carries its own cost structure, sell-through curve, and channel split, so your team can see which shades are winners and which are dead weight before the next buy committee meeting. Sister-SKU analogs from your existing line seed the forecast for new launches, so you are not starting from a blank spreadsheet.
Yes. Drivepoint builds three sized scenarios for a new launch using sister-SKU analogs from your existing line as the seed curve. Actuals retune the forecast from week four. You walk into the buy with conservative, base, and aggressive scenarios already built, with MDF, slotting, and returns reserves modeled in per retailer. Mad Rabbit used this approach and reached 20% EBITDA improvement working with Drivepoint.
Drivepoint pulls promo codes, gifting value, paid posts, and affiliate data into one cohort view. The output shows each creator's net contribution after returns, organic lift overlap, and paid amplification, so you can see payback by creator tier rather than blended ROAS. Your marketing budget decisions are based on incremental revenue, not top-line attribution.
Yes. Each retail partner gets its own P&L inside the model: MDF, slotting, returns reserves, and PO cash timing are modeled separately per partner. When your Sephora QBR is due, one report pack regenerates automatically with current sell-through, hero SKU mix, and MDF reconciliation. The same logic applies to Ulta, Target, and TikTok Shop.
Drivepoint integrates with more than 75 data sources, including Shopify, Amazon Seller Central, NetSuite, QuickBooks, and 3PLs. Your actuals sync automatically, so the model reflects current inventory and sell-through without anyone pulling exports by hand. Most beauty brands are fully connected within the first two weeks.
Walk through a live model wired to the levers a beauty CFO actually moves — shade, channel, creator, retail.