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Content Funnel Modeling
Model revenue the way TikTok Shop generates it: videos × avg views × click-through rate × conversion rate, per SKU. Viral lift factors included.
Used by finance teams at 200+ consumer brands
Download the free forecasting template that models content-driven revenue, creator commissions, and full P&L from gross sales to contribution profit — built specifically for consumer brands selling on TikTok Shop.
Each tab in the template handles one slice of the operating model — drop in your numbers and the rest updates itself.
Model revenue the way TikTok Shop generates it: videos × avg views × click-through rate × conversion rate, per SKU. Viral lift factors included.
re-configured for TikTok's platform commission (default 5%) and creator affiliate rates (default 15%). Adjust to match your seller agreement — deductions flow automatically.
A pre-populated 2026–2027 TikTok Shop promo calendar flags high-intensity periods (Spring Sale, Mother's Day, Fall Launch Season) and auto-updates your forecast when you toggle promo months on.
From gross sales through platform fees, affiliate commissions, co-op/TikTok Ads spend, discount funding, returns, and COGS — see real contribution margin, not just top-line revenue.
Take a self-guided tour, or get a walkthrough tailored to your brand.
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