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Muffin Data
// INTEGRATION

Muffin Data + Drivepoint:every retailer portal, one live model

Connect Muffin Data and the retailer sales and inventory data it aggregates flows into a live financial model, alongside your books, DTC, and every other channel.

SPINS
Muffin Data
SPINS
Nielsen TDLinx
Drivepoint SmartModel
synced daily
Actual
Forecast
Trend
Net revenue
$1.24M
$1.31M
▲ 5.6%
COGS
$412K
$405K
Contribution margin
38.2%
39.4%
Operating expenses
$318K
$322K
EBITDA
$156K
$189K

Muffin Data already saves your team from logging in to a dozen retailer portals. Drivepoint lands that data next to your P&L and forecast, so portal truth drives the plan instead of sitting in a data warehouse.

B
sync tools: data moved, job done
Drivepoint
one model that answers what-ifs
// WHAT SYNCS

What syncs from Muffin Data

Retail truth across your banners: what sold, what's on hand, and what it means for the next PO.

Sync frequency
Daily, on Muffin Data's refresh cadence
Setup
Connect your Muffin Data account once; Drivepoint maps it with you.
Access
Read-only
Data object
What it powers
Retailer sales
Portal sell-through across your retailers, normalized by item
Retail inventory
On-hand and in-stock signals by banner and location
Distributor data
Sell-through and inventory from distributor portals where you use them
Item-level velocity
Movement by item and banner, mapped to the SKUs in your model
// ONCE CONNECTED

What you can do once Muffin Data is connected

velocity forecasting

Velocity forecasting across banners

Sell-through from every retailer Muffin Data covers drives one item-level velocity forecast, so you see which banners are accelerating without opening a single portal.

po planning

PO and cash planning

Retail demand rolls into the buy plan and every PO models against payment terms and your runway, so inventory commitments and cash stop being separate conversations.

retail p&l

A retail P&L that ties out

Portal sales land next to your GL, so channel margin by retailer is a monthly report instead of a quarterly forensic project.

demand planning

Demand planning across channels

Retail demand joins DTC, Amazon, and wholesale in the same plan, so production covers every channel without double-counting.

// HOW IT WORKS

How it works

01

Connect

One click and a login. OAuth handles the credentials; no API keys, no CSV uploads, no developers.

02

Model

Data lands in your SmartModel in Excel, mapped and normalized, next to every other system you run.

03

Decide

Run scenarios, build reports, and track daily pacing against the plan. The model updates as actuals land.

We don't force you out of Excel; we make it smarter.

6.7%
average EBITDA margin improvement in year one
75%
of customers increase EBITDA in year one
$200K
saved per year vs. hiring the equivalent finance team
// FAQ

Muffin Data integration questions, answered.

Does Drivepoint integrate with Muffin Data?

Yes. Drivepoint ingests the retailer sales and inventory data Muffin Data aggregates from your portals, alongside hundreds of other retail connections.

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What data does Drivepoint pull from Muffin Data?

Retailer sell-through, on-hand inventory, distributor data where you use it, and item-level velocity, normalized across the banners Muffin Data covers for you.

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How do I connect Muffin Data to Drivepoint?

Connect your Muffin Data account once and Drivepoint's team handles the mapping with you during onboarding. The sync runs on Muffin Data's refresh cadence from then on.

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Do I need my own Muffin Data subscription?

Yes. Drivepoint connects to your existing Muffin Data relationship; we do not resell the data.

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How is this different from connecting retailers directly?

If Muffin Data already aggregates your retailer portals, Drivepoint uses it as one clean feed instead of separate portal connections. Either way the data lands in the same live model.

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Do I need a developer to set this up?

No. Setup is handled with Drivepoint's team as part of onboarding.

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See what Drivepoint looks likeconnected to your Muffin Data data.

Book a demo and see how quickly Drivepoint gets your complete financial model up and running — connected to your data, built for your channels, ready for your next big decision. Whether you're planning a retail launch, preparing for a raise, or replacing a spreadsheet that only one person can touch.

Book a demo