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Nielsen TDLinx
// INTEGRATION

Nielsen TDLinx + Drivepoint:market context inside your own model

Connect Nielsen TDLinx and syndicated retail measurement data flows into a live financial model, next to your own sell-through, share, and P&L.

SPINS
Nielsen TDLinx
SPINS
Walmart
Drivepoint SmartModel
synced daily
Actual
Forecast
Trend
Net revenue
$1.24M
$1.31M
▲ 5.6%
COGS
$412K
$405K
Contribution margin
38.2%
39.4%
Operating expenses
$318K
$322K
EBITDA
$156K
$189K

Syndicated data usually lives in a separate portal that finance never opens. Drivepoint puts Nielsen TDLinx data next to your own numbers, so category context shapes the forecast instead of sitting in a slide deck.

B
sync tools: data moved, job done
Drivepoint
one model that answers what-ifs
// WHAT SYNCS

What syncs from Nielsen TDLinx

Market measurement joined to your plan: category velocity, distribution, and how you stack up.

Sync frequency
On the provider's publishing cadence
Setup
Connect your Nielsen TDLinx subscription once; Drivepoint maps it with you.
Access
Read-only
Data object
What it powers
Category & velocity data
Market and category movement for the channels you sell
Distribution measures
Store counts and distribution signals for your items
Competitive context
How your velocity compares within the category
Geography & channel splits
Where growth is coming from, mapped to your model
// ONCE CONNECTED

What you can do once Nielsen TDLinx is connected

market context

Forecasts with market context

Nielsen TDLinx category trends inform your velocity assumptions, so the forecast reflects the market you actually compete in.

distribution planning

Distribution-aware planning

Door counts and distribution signals become drivers, so revenue plans tie to where the product is actually on shelf.

retail story

A sharper retail story

Walk into buyer meetings with your velocity against category benchmarks, pulled from the same model as your P&L.

one source

One source of truth

Syndicated data sits alongside your own sales and inventory with the same lineage, instead of in a separate portal.

// HOW IT WORKS

How it works

01

Connect

One click and a login. OAuth handles the credentials; no API keys, no CSV uploads, no developers.

02

Model

Data lands in your SmartModel in Excel, mapped and normalized, next to every other system you run.

03

Decide

Run scenarios, build reports, and track daily pacing against the plan. The model updates as actuals land.

We don't force you out of Excel; we make it smarter.

6.7%
average EBITDA margin improvement in year one
75%
of customers increase EBITDA in year one
$200K
saved per year vs. hiring the equivalent finance team
// FAQ

Nielsen TDLinx integration questions, answered.

Does Drivepoint integrate with Nielsen TDLinx?

Yes. Drivepoint ingests Nielsen TDLinx data through your subscription and maps it into the model next to your own numbers.

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What data does Drivepoint pull from Nielsen TDLinx?

Category and velocity measurement, distribution measures, and competitive context, mapped to the channels and items in your model.

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How do I connect Nielsen TDLinx to Drivepoint?

Connect your Nielsen TDLinx subscription once and Drivepoint's team handles the mapping with you during onboarding.

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Do I need my own subscription?

Yes. Drivepoint connects to your existing Nielsen TDLinx relationship; we do not resell the data.

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Can it inform my forecast?

Yes. Category trends and distribution changes become explicit drivers you can accept, adjust, or override.

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Do I need a developer to set this up?

No. Setup is handled with Drivepoint's team as part of onboarding.

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See what Drivepoint looks likeconnected to your Nielsen TDLinx data.

Book a demo and see how quickly Drivepoint gets your complete financial model up and running — connected to your data, built for your channels, ready for your next big decision. Whether you're planning a retail launch, preparing for a raise, or replacing a spreadsheet that only one person can touch.

Book a demo