Connect Google Ads in one click and your spend, campaigns, and performance flow into a live financial model, alongside revenue, margin, and every other channel.
Ad dashboards report ROAS; they can't tell you what spend does to cash and contribution margin. Drivepoint lands Google Ads spend next to your P&L, so pacing against forecast is a daily readout instead of a month-end surprise.
Spend truth joined to the revenue it drives: campaigns, costs, and performance, next to contribution margin.
See spend against plan daily, by channel and campaign. If Google Ads is running hot, you know in the morning readout, not at month end.
Blended and channel CAC compute from real spend and real orders, next to cohort LTV, so "what should we pay for a customer" has an answer.
Ad spend allocates to the revenue it drove, so you see which growth is profitable after acquisition costs, not just which ROAS looks good.
Model doubling Google Ads budget, shifting spend between channels, or a CPM spike, and see the EBITDA and cash impact before you commit.
One click and a login. OAuth handles the credentials; no API keys, no CSV uploads, no developers.
Data lands in your SmartModel in Excel, mapped and normalized, next to every other system you run.
Run scenarios, build reports, and track daily pacing against the plan. The model updates as actuals land.
We don't force you out of Excel; we make it smarter.
Yes. Drivepoint connects to Google Ads through a native one-click connector. Spend, campaigns, and performance data sync daily into a live financial model.
Daily spend by campaign, impressions and clicks, and platform-attributed revenue. Enough to compute CAC, ROAS, and contribution margin after ad spend.
Click Connect, log in to your Google Ads account, and approve access. The connection is read-only and takes about a minute.
Yes, that is the point of the integration. Spend lands next to revenue, margin, and every other channel in one model, so marketing efficiency reads in financial terms.
Yes. Spend history and acquisition math become drivers in the forecast, so you can plan budgets against revenue targets and track pacing daily.
No. The connection is one click plus a login, and most brands connect every ad account in onboarding week one.
Book a demo and see how quickly Drivepoint gets your complete financial model up and running — connected to your data, built for your channels, ready for your next big decision. Whether you're planning a retail launch, preparing for a raise, or replacing a spreadsheet that only one person can touch.
Book a demo
