Mad Rabbit
“Drivepoint gives me very strong conviction because the numbers are clear as day, and that makes decisions easier.”
Oliver ZakCo-Founder & CEO, Mad Rabbit
Read the storyDrivepoint turns SKU velocity, retail deductions, and creator spend into one board deck— built once from the model finance already trusts, not rebuilt in a weekend from three exports.
No more rebuilding the deck in a weekend — your executive report pulls straight from the same SKU, retailer, and creator-spend model finance runs all quarter.
What beauty brand finance leads ask before they retire the manual board deck.
Yes. Every shade, finish, and size is modeled as its own SKU with its own cost structure and sell-through curve, so a board deck can show which SKUs are carrying the line and which are dead weight, not just a rolled-up category number. The same model that runs weekly SKU forecasts feeds the executive report, so the two numbers never disagree.
Drivepoint builds conservative, base, and aggressive launch scenarios from sister-SKU analogs the week the launch is planned, with MDF, slotting, and returns reserves modeled per retailer. Those scenarios roll straight into the executive report, so the board sees a real range instead of a placeholder line. Mad Rabbit used this approach on its own launches and reached a 20% EBITDA improvement working with Drivepoint.
Yes. Drivepoint pulls promo codes, gifting value, paid posts, and affiliate data into one cohort view and shows each creator's net contribution after returns and organic overlap. The executive report shows payback by creator tier instead of a blended ROAS number the board has learned not to trust.
Walk through the exact model behind the report— shade, retailer P&L, creator spend, and variance.