Drivepoint tracks every customer cohort by acquisition channel, flavor, and pack, so you can see real repeat-purchase LTV instead of one blended repurchase rate that hides which channel is actually funding growth.
Every customer gets a real repeat-purchase curve and contribution number, not a blended repurchase rate — so you know which acquisition channel is actually funding growth.
What food and beverage finance leads ask before they trust a single LTV number.
Drivepoint builds a real repeat-purchase curve for every customer cohort, segmented by acquisition channel and first-purchase flavor, instead of a single blended LTV number. You can see whether a retail-driven customer is worth more than a paid-social customer before you decide where to spend next.
Yes. DTC, retail, and subscription customers are tracked as separate cohorts with their own repeat-purchase curves, so a blended CAC payback number stops hiding a channel that's actually underwater. Oats Overnight uses this level of detail to make faster, more confident spend decisions.
Subscribe & Save, DTC subscriptions, and repeat wholesale reorders feed into the same cohort model, so a subscription customer's real contribution and payback period show up next to every other acquisition channel, not as a separate report.
Walk through the exact model behind the number: repeat-purchase curves, CAC payback, and channel-level LTV.