Mad Rabbit
“Drivepoint gives me very strong conviction because the numbers are clear as day, and that makes decisions easier.”
Oliver ZakCo-Founder & CEO, Mad Rabbit
Read the storyDrivepoint tracks every customer cohort by acquisition channel, shade, and launch— so you can see real LTV and payback instead of one blended number that hides which channel is actually funding growth.
Every customer gets a real retention curve and contribution number, not a blended average — so you know which acquisition channel is actually funding growth.
What beauty brand finance leads ask before they trust a single LTV number.
Drivepoint builds a real retention curve for every customer cohort, segmented by acquisition channel and first-purchase SKU, instead of a single blended LTV number. You can see whether a Sephora-driven customer is worth more than a paid-social customer before you decide where to spend next.
Yes. DTC paid, DTC organic, and retail-sourced customers are tracked as separate cohorts with their own retention curves, so blended CAC payback numbers stop hiding a channel that's actually underwater. Mad Rabbit uses this level of detail to make faster, more confident spend decisions.
Promo codes, gifting value, and paid posts feed into the same cohort model, so a creator-driven customer's real contribution and payback period show up next to every other acquisition channel, not as a separate attribution report.
Walk through the exact model behind the number— retention curves, CAC payback, and channel-level LTV.