Ibex
“Drivepoint is a mission critical source of truth for Ibex. It's the only place where we can see a complete view of the business — past, present, and future.”
Jordan TodoroffGeneral Manager, Ibex
Read the storyDrivepoint tracks every customer cohort by acquisition channel, style, and season, so you can see real repeat-purchase LTV instead of one blended repurchase rate that hides which channel is actually funding growth.
Every customer gets a real repeat-purchase curve and contribution number, not a blended repurchase rate — so you know which acquisition channel is actually funding growth.
What apparel brand finance leads ask before they trust a single LTV number.
Drivepoint builds a real repeat-purchase curve for every customer cohort, segmented by acquisition channel and first-purchase style, instead of a single blended LTV number. You can see whether a wholesale-driven customer is worth more than a paid-social customer before you decide where to spend next.
Yes. DTC paid, DTC organic, and wholesale-sourced customers are tracked as separate cohorts with their own repeat-purchase curves, so a blended CAC payback number stops hiding a channel that's actually underwater. VKTRY uses this level of detail to make faster, more confident spend decisions.
Returns are netted into each cohort's contribution before LTV is calculated, so a customer with a high return rate shows a real, lower lifetime value instead of inflating the topline number. That keeps spend decisions honest channel by channel.
Walk through the exact model behind the number: retention curves, CAC payback, and channel-level LTV.